EATS

K-FOOD WORLDWIDE

Most popular Korean food worldwide.

What global consumers actually eat most — based on Korea’s 2025 Overseas Korean Food Consumer Survey.

11,000 consumers · 22 cities · survey conducted Jul–Aug 2025

DATA
01Korean-style fried chickenCrispy Korean fried chicken remains the most frequently eaten Korean dish among surveyed overseas consumers.28.3%ATE IT
02KimchiKorea’s iconic fermented side dish was almost tied for first.28.0%ATE IT
03BibimbapRice mixed with vegetables, protein and gochujang.19.9%ATE IT
04RamyeonKorean instant noodles remain one of the easiest entry points into K-food.16.6%ATE IT
05BulgogiSweet-savory marinated beef, one of the best-known Korean barbecue dishes.14.0%ATE IT
06ManduKorean dumplings served steamed, boiled or pan-fried.13.3%ATE IT
07Kimchi fried riceA familiar comfort-food format built around kimchi and rice.12.5%ATE IT
08TteokbokkiSpicy-sweet rice cakes strongly associated with Korean street food.12.1%ATE IT
09GimbapSeaweed rice rolls commonly eaten as a quick meal or snack.10.7%ATE IT
10Grilled samgyeopsalGrilled pork belly, usually eaten with wraps, garlic and ssamjang.9.8%ATE IT

Metric: share of respondents who reported eating the dish over the previous year. Source: Korean Food Promotion Institute, based on the 2025 overseas consumer survey by MAFRA and KFPI.

Why K-food matters globally

  • 68.6% of respondents said they were familiar with Korean food.
  • 94.2% of people who had tried Korean food said they were satisfied.
  • 80.6% intended to eat Korean food again.
  • 65.1% said Korean cultural content led them to try Korean food or become interested in it.

The survey covered 11,000 consumers across 22 major global cities. Read the MAFRA release →

New to Korean food?

Start with Korean fried chicken for something instantly familiar, bibimbap for a full rice-based meal, bulgogi for Korean barbecue, and tteokbokki if you want the spicy street-food side of Korea.

KoreaHype does not treat this survey as a restaurant ranking. It measures overseas consumer food experience, and we label it that way.