Most popular Korean food worldwide.
What global consumers actually eat most — based on Korea’s 2025 Overseas Korean Food Consumer Survey.
11,000 consumers · 22 cities · survey conducted Jul–Aug 2025
Metric: share of respondents who reported eating the dish over the previous year. Source: Korean Food Promotion Institute, based on the 2025 overseas consumer survey by MAFRA and KFPI.
Why K-food matters globally
- 68.6% of respondents said they were familiar with Korean food.
- 94.2% of people who had tried Korean food said they were satisfied.
- 80.6% intended to eat Korean food again.
- 65.1% said Korean cultural content led them to try Korean food or become interested in it.
The survey covered 11,000 consumers across 22 major global cities. Read the MAFRA release →
New to Korean food?
Start with Korean fried chicken for something instantly familiar, bibimbap for a full rice-based meal, bulgogi for Korean barbecue, and tteokbokki if you want the spicy street-food side of Korea.
KoreaHype does not treat this survey as a restaurant ranking. It measures overseas consumer food experience, and we label it that way.